Hubspot June'24 Top Updates

HubSpot is always at the forefront of innovation, continually enhancing its platform to better serve its users. June 2024 is no exception, with four standout updates that promise to revolutionize the way businesses operate. In this blog post, we'll dive into these exciting updates, explore their use cases, and highlight where they can be most effectively utilized.

1. Deal Approvals: Streamline Your Sales Process
   

What’s New: 

HubSpot now offers a robust deal approval process within its Sales Hub. This feature allows sales managers to set up approval workflows for deals, ensuring that all deals meet the necessary criteria before they move forward in the pipeline.

Use Case: 

Picture this: Your sales team is busy closing deals, but you want to ensure that only the best opportunities move forward. With deal approvals, managers can review and approve deals, maintaining high standards and avoiding unqualified leads.

Where It Can Be Used:

• Enterprise sales teams needing stringent deal qualification processes.

• Financial services firms requiring compliance checks before deal closures.

• Real estate agencies ensuring property deals meet all client requirements.

2. Associate Objects in Workflow: Connect Your Data Seamlessly

What’s New: 

HubSpot has introduced the ability to associate multiple objects within workflows. This means you can now create more complex and interconnected workflows, linking contacts, companies, deals, and tickets seamlessly.

Use Case: 

Imagine a customer support team that can now automatically link new support tickets with existing customer deals and contact records. This ensures that all relevant information is easily accessible, leading to quicker resolutions and happier customers.

Where It Can Be Used:

• Customer support teams needing comprehensive views of customer interactions.

• Sales teams managing complex deal structures involving multiple contacts.

• Marketing teams running multi-channel campaigns requiring detailed tracking.

3. Store Protected Health Information (PHI): Secure and Compliant

What’s New: 

HubSpot now supports the storage and management of Protected Health Information (PHI), making it compliant with HIPAA regulations. This update is crucial for businesses in the healthcare sector that need to handle sensitive patient data securely.

Use Case: 

A healthcare provider can now use HubSpot to store patient records, appointment details, and communication logs, ensuring all data is securely managed and compliant with HIPAA standards.

Where It Can Be Used:

• Healthcare providers managing patient information and communications.

• Medical research organizations handling sensitive participant data.

• Health insurance companies requiring secure storage of client information.

4. HubSpot AI Toolkit Updates: The Future of Business Operations

HubSpot has also made significant updates to its AI toolkit, focusing on enhancing the capabilities of marketers, sales pros, and service teams.

For Marketers:

• Brand Voice: Ensure consistency across all marketing materials.

• Content Remix: Generate new content from existing assets.

• AI Translations: Translate content into multiple languages effortlessly.

• Podcasts: Create and manage podcasts within HubSpot.

• Clip Creator: Generate video clips for social media.

• AI Blog Generator: Automatically generate blog posts based on topics and keywords.

For Sales Pros:

• AI Forecasting: Predict sales trends and outcomes with advanced AI models.

• AI Report Generation: Automatically generate detailed sales reports.

• AI Sales Emails Generator: Craft personalized sales emails using AI.

For Service Pros:

• AI Chatbot: Enhance customer service with intelligent chatbots.

• AI Assistant in Inbox: Get AI-powered suggestions while responding to customer inquiries.

• Reply Recommendations: Receive AI-generated reply suggestions to improve response times and accuracy.

Conclusion

HubSpot's June 2024 updates are packed with powerful features designed to enhance your marketing, support, and sales efforts. By leveraging these updates, businesses can achieve greater efficiency, deeper insights, and improved customer engagement. Make sure to check out the suggested videos that will be following soon to get a comprehensive understanding of how to implement these features and take your business to the next level.

Stay tuned for more updates and happy HubSpotting!